The Web Industry is riddled with spin. We constantly strive to ensure that everything we say and do sounds better than it really is. For example, we don’t create websites — we create “Web Presences”. While this picturesque term does help communicate that your website will be your niche in the monstrosity that is the World Wide Web, it is typical of the colorful language that permeates the industry. Here are some of my other favorites.
Comprehensives
Or, “comps” for short. These are the designs we create at the beginning stages of the project that give you the first peek at our interpretation of your project based on your initial content and description. Of course where it gets to be a little over the top is the implication that this is a comprehensive or exhaustive picture of what your completed project will look like.
Banner Ads
To me this evokes memories of sitting on the beach in the middle of summer, watching the tiny Cessna airplane above towing the banner showing the Coppertone Girl with her little dog tugging on her bathing suit to show off her tan line.
Skyscraper Ads
This is another version of a banner ad that sits along the left or right side of the page, of course here we are evoking the image that you will have an ad here with the size and impact of the Burj Dubai.
Information Anything
Everything or everyone in our industry is somehow tied to information. The “toner jockey” who maintains your computer systems in the office is an Information Technology professional. When we first begin a project we assign an Information Architect to determine which technology gets plugged together to support your project.